13 Aug 2009 @ 1:36 PM 
 

Fragrances we Love

 


If you close your eyes and try to conjure up the essence of heliotrope or violet hint or orris you come up with nothing, right? If you try to describe a perfume, you might not know what to say. The ingredients used are  very elusive to sensory stimuli to both imagineand convey to others.

That’s why parfumeurs tell elaborate stories to sell their fragrances.  YSL’s  Parisienne’s bottle has facets that evoke Paris.  Marc Jacobs’s Lola has a sexy name  and seems flirtatious. Jennifer Lopez’s My Glow has a baby-soft whiff.  No words can describe it but the fragrance can capture it.

We all have different images of the same whiff. The cumulative result of our emotional associations establish the image.  Maybe it was a prom date’s after shave, or Grandma’s White Shoulders, etc.

A person’s genes also determine how we process smells. We have 350 fragrance receptors in our noses. Each one picks up a different odor molecule. But we’re all wired differently.  Scientists are beginning to map these receptors.

Determining what we like isn’t technolgical yet. We may be able to lick a devise and it will optimize our selection. But not yet. For now  when you smell something you love stick with it. The right fragrance is beyond words.

Tags Tags: fragrances
Categories: Style & Beauty
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