The past couple years when you turn on the radio, you hear a tune about someone being able to breathe for the first time, a girl singing about a broken home as a child, or a relationship gone bad but she won’t let anyone see her cry. Oh. We’re talking about Kelly Clarkson, the first-crowned American Idol, now two time Grammy winner.
Kelly seems to be unstoppable these days. Embarking on two tours in 2005 and a summer tour in 2006 sponsered by Ford, finally breaking away from the American Idol image and turning into a budding artist winning 2 Grammys in 2006, becoming the most successful artist on Top 40 radio, what more could she accomplish? Well for starters January 14th she landed a guest starring role on the TV sitcom Reba. Only a few days ago NASCAR announced Kelly has signed a deal for the 2007 year.
February 18th, the Breakaway star will headline the Nextel Tribute to America concert. During her segment there, she will film a 30 second clip for a commercial that’ll showcase her actual performance and racing footage. This clip will feature a new song from Clarkson’s 3rd album due out in the Spring. This sponsership is great promotion for both NASCAR and Clarkson soon-to-be fans. For the NASCAR fans who haven’t been fans of Clarkson before, will fall into her captivating voice and broaden her range of fans, while promoting the most highly anticipated album of 2007. What does this mean for NASCAR? Quite the opposite. Clarkson’s fans will of course follow her events, and may become NASCAR fans themselves!
“Anyone who knows me knows I’m a race fan and love NASCAR,” Clarkson said.
Ms. Independent herself will become spokeswoman and ambassador for NASCAR Day on May 18th. This event gives fans a chance tosupport their favourite sport and help a worthy cause. Kelly will be featured in an ad promoting the NASCAR Foundation.
Broadcast live on ESPN November 30th, Clarkson will perform for the Nextel Cup Series Awards Ceremonies.
September 3rd, 2006, Kelly said those 4 famous words “Gentlemen,begin your engines!”
Many artists use this ad campaigning as promotion and marketing. Clarkson’s Addicted Tour was sponsered by Ford. At each show, Ford gave away a free automobile to one lucky person in the audience. The TV spot featured a song written by Clarkson herself years ago, finally finding a proper home, called “Go.” Clarkson’s follow-up to her multi-platinum “Breakaway” will be released no later than May, and Kelly has penned every or co-wrote every song. NASCAR is a great way to promote this release to showcase that Kelly isn’t only an American Idol, but will eventually one day be an American Icon.
You may purchase Daytona 500 tickets at www.racetickets.com
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