uHollywood

According to the theories of well being, self recognition forms the basic necessity of the human desires. People always seek a beautiful, attractive and good personality. And the best way to accomplish it is to selectthe right perfume.

Bible also epitomizes perfumes as vital accessory in life as “Perfume and incense bring joy to the heart, and the pleasantness of one’s friend springs from his earnest counsel”.
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Just when you think they can’t get any more annoying, any more money for doing nothing, celebrities are at it again. You can’t walk into a department store, watch TV or read a magazine without seeing the celebrity ads for fragrances. It seems more and more celebrities are building their empires simply by putting their names on products.

And that’s what’s hot right now. Celebrity fragrances, while I More »

Assessing the Trend of Celebrity Fragrances

Today’s celebrities are our modern day royalty. We’re the peasants, no surprise! Kings of long ago strove to stack their treasure rooms higher and higher with valuables. The celebrities want to do the modern day equivalent. That’s why they

diversify their earning opportunities by endorsing products:- fragrances, for example.

Peasants of old, meekly tugging their forelocks,strove to control their envy of the king’s wealth More »

If you close your eyes and try to conjure up the essence of heliotrope or violet hint or orris you come up with nothing, right? If you try to describe a perfume, you might not know what to say. The ingredients used are  very elusive to sensory stimuli to both imagineand convey to others.

That’s why parfumeurs tell elaborate stories to sell their fragrances.  YSL’s  Parisienne’s bottle has facets that evoke Paris.  Marc Jacobs’s Lola has a sexy name  and seems flirtatious. Jennifer Lopez’s My Glow has a baby-soft whiff.  No words can describe it but the fragrance can capture it.

We all have different images of the same whiff. The cumulative result of our emotional associations establish the image.  Maybe it was a prom date’s after shave, or Grandma’s White Shoulders, etc.

A person’s genes also determine how we process smells. We have 350 fragrance receptors in our noses. Each one picks up a different odor molecule. But we are all wired differently.  Scientists are beginning to map these receptors.

Determining what we like isn’t technolgical yet. We may be able to lick a devise and it will optimize our selection. But not yet. For now  when you smell something you love stick with it. The right fragrance is beyond words.

the past few years the fragrance industry has become flooded with celebrity perfumes, as film stars, singers and minor celebrities alike have jumped on the scented band-wagon.

It was an easier ride for Elizabeth Taylor when she introduced her perfume ‘Diamonds’

to an unsuspecting society as one of the entrepreneurs of the celebrity fragrance.

She was closely followed by J Lo’s ‘Glow’ which filtered it’s way onto our TV screens and More »

Do you really smell like a celebrity? It’s hard to tell. The celebrities certainly market the perfume they wear. I have seen Jennifer Lopez promoting ‘Glow’, ‘Still’ and ‘Live’ on all the talk shows, but did Hillary Duff really come up with the recipe of secret smelling ingredients that makes her scent, ‘With Love’, so irresistible to the consumer? It is hard to imagineParis Hilton standing over a large More »

the trend of celebrity fragrances is at an all time high. Everyone wants to smell like a celebrity. When you go in a department store you are overwhelmed by boxes with celebrities names on them.

I have to admit many of them do smell pretty good as well. I think it has to do alot with people admiring the celebrity so they want to smell like them and will buy More »

People either love or love to hate Paris Hilton. When word came out that she would be marketing a line of Paris Hilton perfumes a couple of years ago, naturally this was met with two distinct opinions. The lovers of Paris Hilton were sure it would be a More »